REBRANDING AFRICA: Expectations

Developing Nations are not often recognized for excellence. However, this has little to do with the level of talent and determination found in these areas. There are thousands of extraordinary artisans and competent entrepreneurs yet to have the opportunity to present their design and product to the international market.

Decades of focus on the negative aspects of these nations has created a pervasive image of inferiority. But we know firsthand of the tremendous wealth of talent found there. As long as we treat these nations as charity cases, we will continue to limit their capabilities and (negatively) influence their level of output.

If we showcase their excellence, we could change the image of the developing world as well as the expectations of their potential market. It’s time for a paradigm shift in what we expect from these nations.

“It is the nature of man to rise to greatness if greatness is expected of him.” – John Steinbeck

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